Rooted in experience. Driven by results.
Evergreen helps tourism organizations and hospitality businesses turn opportunities into growth.
MEET THE FOUNDER
Hi, I’m Jessica.
Jessica Perks · Founder & Principal
I grew up in Vancouver with the mountains in my backyard, and I’ve loved sharing that backyard with others ever since.
My career started on the front lines, in restaurants and luxury hotels, where I learned what a great guest experience really takes. From there I spent more than five years in Whistler in catering and event management, then moved into group sales in Vancouver, and on to leading group sales for a multi-property hotel group in the Okanagan. Today I also work on the destination side, helping bring meetings, conferences and events to the region.
With more than 20 years in hospitality, I understand every part of the guest journey, from the first sales call to the moment an event comes to life. I make people feel comfortable and valued, I pay attention to the details, and I do what I say I’m going to do.
20+ years
in hospitality, sales and events
Both sides
of the visitor economy, from hotel properties to destinations
Okanagan
based, with deep roots in BC tourism and hospitality
How I work
Collaborative, hands-on and built around you
Whether I'm supporting your team, launching something new or taking a project from idea to execution, you get clear strategy, strong relationships and consistent follow-through.
Cross-sector perspective
I understand both destinations and hospitality businesses.
Relationships first
Useful connections and partnerships that last.
Strategy with action
Big-picture thinking with practical follow-through.
Flexible support
Defined projects or an ongoing partnership.
Where I focus
ROOTED IN THE OKANAGAN
Why tourism matters to me
Tourism is so much more than a weekend away. When a conference, tournament or group chooses a community, it fills hotel rooms, restaurant tables and local shops, and it gives people a reason to show off the place they call home. I’ve seen what that does for communities like ours, and I want to help create more of it.
I also love putting on a show. There’s nothing better than seeing a team pull together, then watching guests enjoy the experience, try something new and leave with a story to tell.
When I’m not working, you’ll find me skiing, hiking or near the water, whether that’s the ocean or one of our Okanagan lakes. My perfect weekend starts with a good cup of coffee, then a scenic hike and a lazy afternoon enjoying the people and places around me. I’m always up for trying something new, usually on a mini adventure with my family.
Let's grow something together.
Have a project in mind or need extra support? I'd love to hear about it.